Web Analytics: 101 Expert Article

Web Analytics: 101 Expert Article

By Dan Briody

Here is the intro

You can’t manage what you can’t measure. These wise words apply to everything from business budgets to baseball teams. And managing a Web site is no different.

That’s why the field of Web analytics is exploding. Web analytics is the science of collecting information about how many people are visiting your Web site, where they are coming from and what they are doing when they get there. The data can be used to inform new design direction, measure the effectiveness of marketing campaigns and understand how customers interact with your brand.