I am so excited to announce the launch of a new partner program. The Solution Provider Program is designed to help agencies, consultancies and system integrators sell solutions built exclusively for the On Demand version of webtrends Analytics.
Years of investment in this ecosystem have produced significant opportunity for partners and webtrends – and equally significant value for our mutual customers. The goals of the program are-
1. Collaboratively develop inventive web analytics solutions and accelerate analytics delivery.
2. Grow joint revenue with Webtrends through expanding market opportunities.
3. Increase customer adoption of analytics solutions developed, implemented, delivered and managed by agency partners.
The Program will set a new standard for On Demand (SaaS) version of Web Analytics to partners and end customers. WebTrends has made significant investments to make this program a huge success, including:
1. Comprehensive Program Guide that says it all.
2. One simple partner Agreement to sign.
3. New Partner Portal to refer, receive and track leads. Talk about automation!
4. Updated landing pages and web forms on webtrends.com. We’ll do the work!
Take a Look! Let us know what you think about the new Solution Provider Program and Contact me
Abed Farhan
Monday, April 27, 2009
Friday, April 24, 2009
Monday, April 13, 2009
Enfatico, Designed to Prevent Marketing Turf Wars, Will Be Folded Into Y&R
By SUZANNE VRANICA 5WPRNews
WPP is folding Enfatico, the agency it built as a one-stop shop for all of Dell’s advertising and marketing business, into its Young & Rubicam Brands ad firm, according to people familiar with the matter.
The move is a retreat from one of the most ambitious projects on Madison Avenue — an effort to eliminate turf wars by housing many different marketing disciplines within a single firm. The structure was one of WPP’s key selling points when it landed Dell’s advertising and marketing business in December 2007.
Enfatico will continue to exist, but it will operate as a division of Y&R, and Y&R Advertising also will work on the Dell account, the people familiar with the matter say.
Torrence Boone, Enfatico’s CEO, will report to Y&R Brands Chief Executive Peter Stringham, according to a person familiar with the matter. Mr. Boone had previously reported to Martin Sorrell, WPP’s chief executive. A spokeswoman for Young & Rubicam Brands and a spokesman for WPP both declined to comment.
A Dell spokesman wouldn’t comment on Enfatico’s realignment but did say Dell was seeking to tap additional WPP resources.
WPP beat out rivals for Dell’s business after agreeing to build a new global agency from scratch that would serve the company’s needs. The Round Rock, Texas, computer maker was seeking a way to foster collaboration among the people who create ads for TV and print and the other experts who do things such as research consumer behavior and design Web promotions.
Enfatico brought advertising, direct marketing, public relations, media planning and other duties under one roof, replacing the 800 or so ad and marketing firms Dell had used. Today, Enfatico has 13 offices in cities including New York and London. It employs about 800 people.
Executives at WPP and Dell say the decision to merge Enfatico into Y&R Brands is aimed at saving money during the recession. Earlier this year, Enfatico laid off about 8% of its work force. Dell’s ad spending in the U.S. fell 24% last year to $379.9 million, according to WPP’s TNS Media Intelligence.
Rumors about Enfatico’s fate have been circling since one of its architects, Dell Chief Marketing Officer Mark Jarvis, left the company earlier this year.
Enfatico has been plagued by problems since its inception. While it did save Dell money, some of the computer company’s executives were unhappy about giving up relationships with other ad firms, people familiar with the matter said. Moreover, the firm has been slow to roll out ads in some markets, and Dell has continued to work with non-WPP firms, such as Mother, an independent ad agency in New York. Nor has Enfatico had much success bringing in new accounts. It recently came up short in a pitch for Vonage Holdings, a broadband-telephone-service provider.
Still, Enfatico did represent an effort to tackle a longstanding industry problem. Big marketers such as Procter & Gamble, Johnson & Johnson and Unilever have expressed frustration with the way ad and marketing firms are structured. Many marketers say it is tough getting different companies to work together — even ones owned by the same holding company.
They say ad executives too often push agendas more directed at their bottom lines than client needs or favor certain media, such as TV. Other advertising holding companies have addressed the issue by combining units. Interpublic Group, for example, folded its ad firm FCB with its direct-marketing firm Draft in 2006.
WPP is folding Enfatico, the agency it built as a one-stop shop for all of Dell’s advertising and marketing business, into its Young & Rubicam Brands ad firm, according to people familiar with the matter.
The move is a retreat from one of the most ambitious projects on Madison Avenue — an effort to eliminate turf wars by housing many different marketing disciplines within a single firm. The structure was one of WPP’s key selling points when it landed Dell’s advertising and marketing business in December 2007.
Enfatico will continue to exist, but it will operate as a division of Y&R, and Y&R Advertising also will work on the Dell account, the people familiar with the matter say.
Torrence Boone, Enfatico’s CEO, will report to Y&R Brands Chief Executive Peter Stringham, according to a person familiar with the matter. Mr. Boone had previously reported to Martin Sorrell, WPP’s chief executive. A spokeswoman for Young & Rubicam Brands and a spokesman for WPP both declined to comment.
A Dell spokesman wouldn’t comment on Enfatico’s realignment but did say Dell was seeking to tap additional WPP resources.
WPP beat out rivals for Dell’s business after agreeing to build a new global agency from scratch that would serve the company’s needs. The Round Rock, Texas, computer maker was seeking a way to foster collaboration among the people who create ads for TV and print and the other experts who do things such as research consumer behavior and design Web promotions.
Enfatico brought advertising, direct marketing, public relations, media planning and other duties under one roof, replacing the 800 or so ad and marketing firms Dell had used. Today, Enfatico has 13 offices in cities including New York and London. It employs about 800 people.
Executives at WPP and Dell say the decision to merge Enfatico into Y&R Brands is aimed at saving money during the recession. Earlier this year, Enfatico laid off about 8% of its work force. Dell’s ad spending in the U.S. fell 24% last year to $379.9 million, according to WPP’s TNS Media Intelligence.
Rumors about Enfatico’s fate have been circling since one of its architects, Dell Chief Marketing Officer Mark Jarvis, left the company earlier this year.
Enfatico has been plagued by problems since its inception. While it did save Dell money, some of the computer company’s executives were unhappy about giving up relationships with other ad firms, people familiar with the matter said. Moreover, the firm has been slow to roll out ads in some markets, and Dell has continued to work with non-WPP firms, such as Mother, an independent ad agency in New York. Nor has Enfatico had much success bringing in new accounts. It recently came up short in a pitch for Vonage Holdings, a broadband-telephone-service provider.
Still, Enfatico did represent an effort to tackle a longstanding industry problem. Big marketers such as Procter & Gamble, Johnson & Johnson and Unilever have expressed frustration with the way ad and marketing firms are structured. Many marketers say it is tough getting different companies to work together — even ones owned by the same holding company.
They say ad executives too often push agendas more directed at their bottom lines than client needs or favor certain media, such as TV. Other advertising holding companies have addressed the issue by combining units. Interpublic Group, for example, folded its ad firm FCB with its direct-marketing firm Draft in 2006.
Saturday, April 11, 2009
Turning Your Company Web Site Into a Marketing Automation Tool
We all know that simply allowing customers to purchase products and services through your company's Web site isn't enough anymore. Now accustomed to second-generation Web technology, most customers no longer will choose to spend time at self-service sites that can't provide the customized, specific information that they need to make buying decisions.
Posted using ShareThis
Posted using ShareThis
Thursday, April 9, 2009
Webtrends Social Measurement Powered by Radian6 Provides Advanced Tools For Customer Engagement Across The Web
Webtrends Open Exchange partnership with Radian6 gives the industry's most comprehensive customer view across an entire web presence
Las Vegas, Nev., - April 7th, 2009 - Webtrends, a global analytics leader with world class data collection and analysis, today announced via Webtrends Open Exchange a partnership and integration with social media monitoring, analysis, and engagement service Radian6. Marketers, web analytics experts, C level executives, communications experts and social media participants want and need to understand their entire web of data and this partnership will provide a significant leap toward this realization.
Webtrends Social Measurement, powered by Radian6, is available immediately to existing Webtrends customers and non-customers alike as a co-branded solution. Radian6 is part of the Webtrends Open Exchange Program and the partnership is focused on helping Webtrends customers marry their onsite customer data with deeper insights into brand conversations and trends in social media, leading to better visibility of end-to-end customer engagement.
According to the October, 2008 Forrester Research report The Growth of Social Technology Adoption - "Social technology adoption increased tremendously this year(2008). Three in four US online adults now use social tools to connect with each other compared with just 56% in 2007... Marketers have to get on board with social now — more advanced marketers will speed up customer-driven innovation, sharpen metrics, and improve customer experience. Those who wait to join in will find it increasingly hard to catch up." How it WorksRadian6 has built a complete social media monitoring and analysis solution for companies to listen, share, learn, and engage their customers across the entire social web.
Through Webtrends Open Exchange, businesses will have a complete view of customer engagement, both in terms of what's happening within their own web of data, such as web site analysis, PPC and ad campaigns and direct marketing efforts, as well as what's happening outside their domain across the social web.
For resource-strapped marketing departments, monitoring and engaging in social communications can be hard to manage. Webtrends Social Measurement includes Radian6's powerful As-It-Happens alerts and workflow management capabilities, which help customers better collect, manage and respond to the conversations happening about their brand online.
"This partnership is an exciting example of how the Webtrends Open Exchange Partner Program can help companies embrace the potential of the online space," said Jascha Kaykas-Wolff, vice president, marketing, at Webtrends. "The partnership with Radian6 allows Webtrends customers to monitor conversations and engage with their customers, both online and off. Monitoring across your own properties and the entire web simultaneously has traditionally been difficult, but this collaboration makes it possible. Companies can track both activity related to their own site, and conversations happening on blogs, multimedia sites, social networks, and microblogs like Twitter."
"Both Radian6 and Webtrends share the view that social media and the web are changing how companies and marketers do business," said Chris Newton, CTO and founder, Radian6. "The Webtrends Open Exchange Program provides an ideal launching pad for integration with solutions like Radian6, and we look forward to helping empower companies with the information they need about their entire online presence so they can effectively engage and connect with their customers." About Webtrends Open ExchangeWebtrends Open Exchange brings together world-class technology partners to improve customer relationships and boost overall marketing results. With Open Exchange marketers are able to leverage award-winning web analytics to power industry-leading solutions for social monitoring, ad serving, content management, customer relationship management, email marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring and more.
About Webtrends Inc.Webtrends is a trusted analytics advisor in the business of collecting, analyzing, delivering and ultimately transforming data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. Webtrends was the first web analytics company, founded over 15 years ago.About Radian6Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard and as-it-happens alerts enable monitoring all forms of social media and related comments with real-time, as discovered results. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Workflow features also allow users across an enterprise and with agency partners to efficiently and effectively track, manage and report on all social media engagements.Visit www.radian6.com for more information.
Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.
Las Vegas, Nev., - April 7th, 2009 - Webtrends, a global analytics leader with world class data collection and analysis, today announced via Webtrends Open Exchange a partnership and integration with social media monitoring, analysis, and engagement service Radian6. Marketers, web analytics experts, C level executives, communications experts and social media participants want and need to understand their entire web of data and this partnership will provide a significant leap toward this realization.
Webtrends Social Measurement, powered by Radian6, is available immediately to existing Webtrends customers and non-customers alike as a co-branded solution. Radian6 is part of the Webtrends Open Exchange Program and the partnership is focused on helping Webtrends customers marry their onsite customer data with deeper insights into brand conversations and trends in social media, leading to better visibility of end-to-end customer engagement.
According to the October, 2008 Forrester Research report The Growth of Social Technology Adoption - "Social technology adoption increased tremendously this year(2008). Three in four US online adults now use social tools to connect with each other compared with just 56% in 2007... Marketers have to get on board with social now — more advanced marketers will speed up customer-driven innovation, sharpen metrics, and improve customer experience. Those who wait to join in will find it increasingly hard to catch up." How it WorksRadian6 has built a complete social media monitoring and analysis solution for companies to listen, share, learn, and engage their customers across the entire social web.
Through Webtrends Open Exchange, businesses will have a complete view of customer engagement, both in terms of what's happening within their own web of data, such as web site analysis, PPC and ad campaigns and direct marketing efforts, as well as what's happening outside their domain across the social web.
For resource-strapped marketing departments, monitoring and engaging in social communications can be hard to manage. Webtrends Social Measurement includes Radian6's powerful As-It-Happens alerts and workflow management capabilities, which help customers better collect, manage and respond to the conversations happening about their brand online.
"This partnership is an exciting example of how the Webtrends Open Exchange Partner Program can help companies embrace the potential of the online space," said Jascha Kaykas-Wolff, vice president, marketing, at Webtrends. "The partnership with Radian6 allows Webtrends customers to monitor conversations and engage with their customers, both online and off. Monitoring across your own properties and the entire web simultaneously has traditionally been difficult, but this collaboration makes it possible. Companies can track both activity related to their own site, and conversations happening on blogs, multimedia sites, social networks, and microblogs like Twitter."
"Both Radian6 and Webtrends share the view that social media and the web are changing how companies and marketers do business," said Chris Newton, CTO and founder, Radian6. "The Webtrends Open Exchange Program provides an ideal launching pad for integration with solutions like Radian6, and we look forward to helping empower companies with the information they need about their entire online presence so they can effectively engage and connect with their customers." About Webtrends Open ExchangeWebtrends Open Exchange brings together world-class technology partners to improve customer relationships and boost overall marketing results. With Open Exchange marketers are able to leverage award-winning web analytics to power industry-leading solutions for social monitoring, ad serving, content management, customer relationship management, email marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring and more.
About Webtrends Inc.Webtrends is a trusted analytics advisor in the business of collecting, analyzing, delivering and ultimately transforming data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. Webtrends was the first web analytics company, founded over 15 years ago.About Radian6Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard and as-it-happens alerts enable monitoring all forms of social media and related comments with real-time, as discovered results. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Workflow features also allow users across an enterprise and with agency partners to efficiently and effectively track, manage and report on all social media engagements.Visit www.radian6.com for more information.
Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.
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