June 22nd, 2009 by Michele Warther
Last month the WAA Standards Committee released the updated WAA Term and Definitions (3 more than 2007 – total of 29) for 2009 along with a call to analytics providers to publish their compliance matrix publically. A new area added this year is a series of questions to "Ask Your Vendor" which we'll be posting tomorrow as part two (along with a downloadable verison of both parts). Committee Chairs Angie Brown and Judith Pascual released the results of how various vendors matched up the industry's independent definitions at eMetrics.
Read on : http://tinyurl.com/mjw4gt
